A Fortune 100 fintech platform whose dashboard asked users to take in everything at once. I led a redesign of how value was revealed, gated on each user's readiness.
To move fast inside a large company, I built a prototype library and ran it on a weekly cycle.
users in 12 months, up from 400, with a 45% conversion improvement.
prototype variations tested, a startup cadence inside a Fortune 100 company.